Tools and Software To Improve Your Business Intelligence

If you’ve been in business for any time, you know that data is key to making informed decisions. The problem is that gathering data and turning it into useful information can be daunting. Luckily, several tools and software programs are available to help make the process easier. In this post, we’ll take a look at some of the best options out there. So whether you’re just starting or you’re looking for ways to improve your business intelligence (BI), read on for some helpful advice! Also, a quick note, we don’t cover BI add-ons for ERP software here (like Birst BI) as that is a significant investment for any company. Stay tuned for more info on those types of options.

Google Analytics

Google Analytics is a free service that provides website owners with detailed statistics about site traffic and user behavior. You can measure and track site activity to better understand your audience with this information. You’ll get a complete picture of where visitors are coming from, what they’re doing on your site, pages that generate the most traffic, and more.

Google Analytics ( helps you determine which content is popular with your visitors and how they find your site in the first place. You can then use that data to inform business decisions. For instance, you might learn that visitors are arriving at your site through social media, so you create more blog posts and share them on social networks.


Salesforce is a customer relationship management tool that you can use to track, manage and maintain your contacts. You can store contact information about people you do business with and companies they work for, including personal data like emails, phone numbers, and other contact info. Salesforce also lets you keep an eye on various social media channels, which you can use to stay in touch with customers and promote your company.

With Salesforce, you can organize your customer interactions into a single database that’s easy to access. This is very useful for quick reference when you need to contact a client or contact info is required for outreach purposes such as sending out emails or social media messages.


Tableau is a business intelligence tool that helps gather data from multiple sources and create visually appealing data visualizations. With this software, you can build interactive dashboards to help others in your company access information about sales, marketing, and more.

Using Tableau, you can create custom tools to track whatever metrics are essential for your business. You can then share that information with your co-workers and clients to help them make informed decisions about strategy and growth.


Hootsuite is an online social media management tool that lets you schedule posts, send out messages, and monitor your brand on Facebook, Twitter, and other social networks. It’s free to use for individuals and offers enterprise plans with more features.

With Hootsuite, you can simultaneously post on multiple social media accounts while managing each account separately. This makes it easy to manage conversations with followers and stay on top of key metrics like tweets, likes, and engagement levels.


Mixpanel is a free website analytics tool that lets you track user behavior on your site. You can use Mixpanel to create reports about customer activity so you understand how visitors are using your site and where they’re stumbling across it in the first place.

With Mixpanel, you can quickly determine what content resonates with users, where they drop off, and what actions they take on your site. You can then use that data to inform strategy and improve customer experience.

Adobe Analytics

Adobe Analytics is a fully managed big data analytics service that provides businesses with insights about customers, online behavior, and more. With Adobe Analytics, you can collect and analyze data from any source and get the insights you need to make informed decisions.

Adobe Analytics is a powerful business intelligence tool that can track customer engagement and conversions. You can use the website analytics feature to learn more about your site visitors and where they’re coming from, while Adobe Social provides information about how people engage with social media posts.

With these powerful BI tools, you can track customer behavior on your website, social media channels, and beyond. You can then make more informed decisions about implementing a strategy to improve customer experience and grow your company.